![]() The big toilet paper companies - Procter & Gamble (Charmin), Kimberly Clark (Cottonelle, Scott), and Georgia-Pacific (Quilted Northern, Angel Soft) - use primarily, sometimes exclusively, freshly cut trees. They are, on the whole, making an improvement. It’s born from people, sometimes lazy or opportunistic or gullible but generally trying to do the right thing. It’s an industry full of copycats and irritating influence-entrepreneur speak, of cutesy videos and banana-leaf designs, of claims to sustainability that don’t always hold up to inspection. ![]() The new toilet paper revolution is one of those specifically odd 2019 things. Some brands did okay, but major brands like Charmin, Quilted Northern, and Kirkland Signature all scored an F. The NRDC’s report was designed to make people aware that toilet paper does in fact come from somewhere: usually, mature trees, cut down from Canadian forests. That report, titled “The Issue With Tissue,” looked at several of the biggest-selling toilet paper brands, issuing them a sustainability scorecard. The push for new toilet paper became more intense with the release of a semi-viral report from the Natural Resources Defense Council (NRDC) in February 2019. A post shared by Feel Good Toilet Paper on at 1:13pm PDT
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